FIELD WORK.
Field Production · Live · Event Coverage
Stab High
Atlantic Park, Virginia Beach, VA
A Live Event, Not A Recap.
Social Campaign · Influencer Marketing
Paramount x Trick My Kicks
Boston, MA
A Theatrical Release, Styled Through Sneaker Culture.
Festival Activation · Live · Event Coverage
Spotify Soundwave Sessions
Chicago, IL
A Live Festival Activation, Not A Highlight Reel.
Brand Partnership · Digital Activations & Stunts
Meta Quest Dunk Show
Atlanta, GA · with Rocket Mortgage
A Brand Partnership Built For Feed-First Scale.
A Live Event, Not A Recap
Stab High is a heat-by-heat competitive surf event at Atlantic Park, Virginia Beach — the kind of moment that loses most of its value if coverage shows up after the fact. Sponsors needed visibility while the event was still live and driving conversation, not a highlight reel published the next day.
Embedded On-Site, Full Event
A full STRIKETEAM production crew embedded on-site at Atlantic Park Surf for the duration of the competition — positioned to capture heat-by-heat action, athlete reactions, and behind-the-scenes access as it happened, not from a distance.
Capture, Cut, Publish — Same Event
Footage was turned around in real time into two parallel tracks: broadcast-quality cuts and raw, native clips built for feed-first platforms. Content published through @Stabhigh partner channels while the event was still unfolding, putting sponsor branding in front of the live audience and the global stream audience simultaneously.
100M+ Views · 450K+ Engagements · 0.45% Engagement Rate
Reach and engagement at that scale, on content published during the event rather than after it — the direct result of having a crew already in position instead of coordinating a shoot after the moment had passed.
What This Proves
Stab High is the model STRIKETEAM runs on every high-stakes activation: embedded crews, real-time turnaround, and one team accountable from capture to publish — not a production company reacting after the brief changes.
Initiate Deployment →A Theatrical Release, Styled Through Sneaker Culture
Paramount tied the Boston stop of the Top Gun: Maverick campaign to Trick My Kicks, a custom-sneaker build series, featuring NBA forward Jayson Tatum — content designed to travel on social culture first, not a theatrical trailer cut down after the fact.
On The Ground In Boston
A STRIKETEAM crew embedded with the Trick My Kicks build team in Boston, MA to capture the custom build live start to finish, positioned for fast turnaround on social-first deliverables.
Campaign Coverage, Published Fast
The build was cut for feed-first distribution and published through partner channels, with the full capture also archived to YouTube for on-demand viewing.
1.6M+ Views · 240K+ Engagements · 15% Engagement Rate
A 15% engagement rate on paid studio campaign content — well above typical social benchmarks for theatrical promotion.
What This Proves
Social campaign work for major studio releases runs on the same embedded-crew, fast-turnaround model STRIKETEAM uses on every deployment.
Initiate Deployment →A Live Festival Activation, Not A Highlight Reel
Spotify's Soundwave Sessions needed coverage that captured the live culture of the Chicago festival activation as it happened, not a recap built after the crowd went home.
Embedded On The Ground In Chicago
A STRIKETEAM crew embedded on-site in Chicago, IL for the duration of the activation, positioned to capture the live festival experience as it unfolded.
Capture, Cut, Publish — Same Activation
Footage was turned around into feed-first content for the Soundwave Sessions platform, built for the pace of a live festival audience.
100M+ Views · 200K+ Engagements · 0.2% Engagement Rate
Reach at that scale on a single festival activation — the direct result of having a crew embedded on the ground rather than coordinating coverage remotely.
What This Proves
Soundwave Sessions runs on the same model as every high-volume platform activation STRIKETEAM covers: embedded crews, real-time turnaround.
Initiate Deployment →A Brand Partnership Built For Feed-First Scale
Meta Quest's Dunk Show, in partnership with Rocket Mortgage, needed content built to perform at feed-first scale from the first cut — not a broadcast segment repurposed for social.
On The Ground In Atlanta
A STRIKETEAM crew deployed to Atlanta, GA to capture the Dunk Show activation, positioned for the fast, high-volume turnaround the partnership required.
Built For Scale From The First Cut
Content was produced and published feed-first, matching the pace and format the Meta Quest / Rocket Mortgage partnership needed to reach the scale it did.
3B+ Views · 100M+ Engagements · 3.3% Engagement Rate
3B+ views and a 3.3% engagement rate — among the largest reach of any STRIKETEAM deployment to date.
What This Proves
Dunk Show shows what the embedded-crew, feed-first model can do at platform scale — the same approach STRIKETEAM brings to every deployment, regardless of size.
Initiate Deployment →See the full Capabilities behind this work, or learn how The Network assembles each crew.
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