TYLER
COLEMAN

I run always-on channel management for Kona Big Wave, handling everything from day-to-day posting cadence to real-time community engagement in the comments and DMs. I build every piece of content to feel like it came from inside the brand, not an outside agency, matching the tone their audience already expects and trusts. That consistency is why I've grown the partnership from a single-platform test into a full always-on retainer across three channels.

I manage always-on account operations for Overtime's Dunk Show channels, pairing a consistent daily posting cadence with real-time community engagement during live events and sponsor activations. On event nights, I have my team monitoring comments and DMs live, turning fan reactions into content opportunities as they happen instead of the next day. It's a big reason engagement has climbed steadily, quarter over quarter, since I took the account over.

I covered Overtime’s Dunk Show live, integrating Meta Quest directly into the arena experience and surrounding content ecosystem. My crew captured the activation alongside player and creator reactions, then turned the footage around the same night while the event was still circulating across social. The result was a seamless brand integration built for the way a young, digitally native audience actually experiences live sports—onsite, on social, and in real time.

I embedded my crew across all four days of Lollapalooza, capturing the Spotify event, Kona Big Wave activation, artist sets, crowd energy, and festival culture as it happened. I delivered same-day edits, producing polished recaps, vlogs, and sizzles while the festival was still dominating the conversation. My coverage featured artists including Jungle, Foster the People, and Goth Babe, plus pro athletes Mikey February, Coco Ho, Braden Hoban and Mariah Duran, giving the brand a constant presence inside the live story rather than a recap published after Lolla was over.

I handled event-day coverage for SLS Tempe, capturing the skate action, podium celebration, and crowd energy live across the full competition. I cut and published clips same-day, prioritizing quick-turn recaps and social-first edits built to travel while the event was still the topic of conversation online. That speed is what extended the competition's reach well beyond the on-site crowd and kept the brand in the feed long after the last run.

I handle end-to-end TikTok Shop management for an emerging DTC brand, covering shop setup, affiliate creator partnerships, and livestream production with my own production team. I build every piece of content with conversion in mind first, treating the shop tab as part of the creative rather than an afterthought bolted on at the end. That focus is what took the partnership from a single livestream test to a recurring weekly production schedule.