I lead digital, social, and marketing productions for Kona Big Wave (Anheuser-Busch). Before that — Senior Manager of Content at Overtime and employee #4 at GumGum. A decade building stories that earn attention.
Brands and partners I've delivered for
A fast cut across surf, skate, music, basketball, and brand work — the productions, the partnerships, the receipts. Sound on.
// SURF
// MUSIC
// HOOPS
Three phases. One operator. From whiteboard to wrap to scale — I run the brief end to end. No agency stack. No hand-off gaps.
Brand voice, content pillars, channel strategy, calendar, KPIs. The annual playbook that turns a brand into a publisher.
Concept → script → shoot → edit. Series, branded content, talent features, social-native creative. Multi-market, multi-platform, end to end.
Publishing, paid, talent amplification, post-cut analytics, learnings looped back into the next sprint. The work doesn't end at delivery.
There is no shortage of strategists. There is a shortage of operators who can own a brand voice, run the production, and ship the cut — without losing the thing that made it culturally interesting in the first place. That is what I do.
Most strategists don't ship. Most producers don't strategize. I do both — from annual brand playbooks to final cut. One source of truth, no translation tax.
A decade embedded in the verticals. Talent relationships with @stickfigure, @erickoston, @sageerickson, @bradenhoban — culture-credible content the audience can smell from a mile away.
Built rate cards that grew deal size 20%. Valued NBA jersey patches with computer vision. I love the craft — and I close the spreadsheet before I shoot.
Most brands are still trying to win attention with last quarter's playbook. The work that breaks through is built by operators embedded in the actual culture — not adjacent to it, not commenting on it, in it.
Kona Big Wave outgrew Pacifico by 800% on Instagram in two years. That's not an algorithm story — that's a content operator story. It's what happens when a brand stops outsourcing voice and starts running its own playbook.
The brands winning right now are the ones with content that could not have been made any other way — by a team that actually lives in the world they're publishing into. That's the operator I am, and the work I deliver.
A working selection across content strategy, production, and partnerships — from beer brands to basketball networks to NBA jersey patches.
IG / TikTok native
YT Short cut
Reel cut
Numbers I've shipped.
Not numbers I'm chasing.
Every metric here is from a real campaign, a real brand, or a real channel I have personally led. No vanity, no rounding, no agency-deck math.
Strategy retainers, production engagements, fractional content leadership, advisory. Based in LA — operating worldwide. Two-week turnaround on inbound briefs.